>>MULTICULTURAL_

We empower brands to unleash multicultural OpportunitieS; by finding culturally-fluid brand

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THE US HISPANIC MARKET
IN NUMBERS!

$2.8 TRILLION

U.S. Hispanics’ annual buying power. Forecasted to grow even more over the next two years.

1 IN 5 AMERICANS

Are Hispanic

71% SPEAK ENGLISH

Bicultural Hispanics lead
the segment at 42.2%.
Only 28.3% speak just Spanish
and identify as Hispanic rather
than American.

51% OF NEW POPULATION GROWTH

is made up of Hispanics, according to the latest census.

58% OF HISPANICS

In the U.S. are under the age of 34.

WHAT IS BETTER THAN A U.S. AGENCY
doing marketing for Hispanics?

WHAT IS BETTER THAN A U.S. AGENCY doing marketing for Hispanics?

IT IS TO HAVE A Multicultural

Team in the U.S. doing marketing for their people.

every project starts with a who?

>>YANCEY CATERPILLAR_

Brand Awareness Campaign

>>Ole Mexican Foods_

Brand Awareness Campaign

>>CREST_

Multicultural Campaign

*U.S. Hispanics’ annual buying power is expected to exceed $2.5 trillion in the next two years—that growth is double the rate of non-Hispanics” (Adweek, n.d.).

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Creating Culturally Relevant Marketing Campaigns That Resonate With Diverse Audiences and Promote Inclusivity.The Importance of U.S. Hispanic Audiences for Consumer Brands