YANCEY
CATERPILLAR

Client: Yancey CAT
Project: Brand Awareness
Creativity
Lead Generation
Campaign Optimization
Technology

_CHALLENGE

The Hispanic market was completely untapped because there was no direct means of communication with business owners in the construction industry, hindering efforts to make the brand more approachable.

_SOLUTION

We developed a demand generation campaign with a creative concept aimed at making the brand more approachable to the Hispanic audience. Our strategy focused on capturing their attention by providing powerful insights into this segment.

_RESULTS

INCREASE THEIR MARKETSHARE

Among Hispanics. 

WE PARTNER CATERPILLAR

To expand the campaign in more states.

48% increase in top of mind

Awareness among the Hispanic audience

25% increase in upselling

To returning Hispanic customers impacted by the new campaign.

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