WORKOUTANYTIME

Client: Workout Anytime
Project: Marketing digital
Creativity
Lead Generation
Campaign Optimization
Campaign Measurement

_CHALLENGE

How to become relevant in a saturated market where competitors spent millions of dollars… We present: You Fit in Here 24/7

_SOLUTION

For the first time ever Workout Anytime wanted to launch a national campaign with a local relevance to be able to connect with potential customers in the areas our gyms are located. But Mazdi took the challenge further and decided to make this campaign a conversion campaign. 

We created a consistent campaign message based on what matter the most when joining a gym: 24/7 access, high-quality equipment and premium amenities.


Communication was divided in 3 main buyer persona according to the affinity with our current member base, in that way we deployed a set messages that will engage and resonate (fits) with the audience.

_RESULTS

3.500 INCREMENTAL

Memberships in just 4 Weeks.

+US $1.1MM INCREMENTAL

Revenue according to their Life time Value.

A COST PER ACQUISITION BELOW $15, AVERAGE $57

Just with the first month dues the campaign paid itself and generates additional revenue.

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