CREST

Client: P&G / Crest
Project: Brand Awareness
Creativity
Lead Generation
Campaign Optimization

_CHALLENGE

Our challenge lay in positioning Crest as the preferred option for superior whitening within the U.S. Hispanic community.

_SOLUTION

Positioning the superior whitening power of Crest among U.S. Hispanics.

_RESULTS

TOP
CHOICE

For whitening among U.S. Hispanics, particularly at Publix.

STRONG
LOYALTY

And boosting market share within the Hispanic community.

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